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How to Fix External 3xx Redirect Issues

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How to Fix External 3xx Redirect Issues in Ahref Site Audit?

As soon as a visitor clicks a URL, their browser sends a request to the server of that website and is met with an HTTP status code response from that server.

Permanent redirects should always use a 301 status code; however, temporary 3xx redirects may cause problems.

1. Check your sitemap

When redirecting one page on your site to another page on another one of yours, it must be executed smoothly or it may be overlooked by search engines and visitors. When non-302 or 302 redirect codes are used instead of the preferred 301 or 302, search engines don’t pass rankings or inspection by crawlers for these redirections, leading to broken links or redirect loops (both which have the potential to negatively affect SEO). 3xx codes should only be used temporarily (ie not permanently redirection); otherwise try using 301 redirections instead as these avoid confusion for both search engines and users alike! Avoid chain redirected chains – they confuse search engines and visitors alike!

Redirects should be designed in such a way as to maximize user satisfaction, with one-step redirections being preferred whenever possible and only using short chains when there is an urgent situation or when redirecting pages were already indexed in Google.

In this issue, you’ll discover pages with internal and external outgoing links that redirect to URLs with HTTP status codes of 3xx (redirections). This is a poor sign for SEO as it indicates poor configuration or maintenance on your website and could potentially hinder user experience by taking longer for pages to load and redirecting users away from relevant content.

2. Check your backlinks

Backlinks are links from another website to your own. When someone clicks on one, their browser sends a request to your hosting server which then responds with an HTTP response code or another response such as redirecting them elsewhere if requested resources aren’t available – known as 3xx redirecting and can cause search engines to lose track of you!

Erratic 301 redirects can also hinder SEO performance on your website. For instance, redirecting from URL A to URL B but then from B to C results in a redirect loop which hinders search engine bots reaching their intended page and can lead to lost SEO performance.

Another drawback to 301 redirects is their potential impact on website speed, as redirected URLs take more time to load than unredirected ones. Therefore, it’s vitally important that 301 redirects are checked regularly to avoid this happening!

Ahrefs’ Site Audit allows you to do just this, by offering the External Pages Report. Here, you’ll see all external URLs with HTTP response codes of 301 or 302. Identify and delete any redirected links from your website before replacing any internal or external links that lead to them with direct ones for optimal performance.

3. Check your server response

An issue involving 3xx redirects on a website means missing pages or sending users to inappropriate ones, leading to bad user experience, slow loading speeds and compromised SEO performance. To remedy this, Ahrefs offers its Site Audit tool as an effective solution. To identify and resolve 3xx redirect issues on your site.

This tool identifies URLs that redirect to other pages and displays them in a list. You can then explore each redirected page’s inlinks, content type, status code and indexability status in order to pinpoint its source of redirects and update 301s as needed if any were permanently moved, so search engines don’t treat them incorrectly as 404s.

This tool can detect 3xx redirects as well as other types of redirects, including path change loops (pages that redirect to the same URL repeatedly (URL A B C). Redirect chains like this one are detrimental to SEO as they consume crawling resources, leaving no room for other pages on your website to be indexed).

Ahrefs’ Site Audit tool can assist with finding pages that return a 4XX or 5XX HTTP response code; these pages cannot be accessed by bots or humans and don’t show up in search results. By searching Ahrefs’ database of web pages, this problem can be quickly remedied by replacing these with their correct URLs.

4. Check your browser

When visiting a website, the browser sends a request to its server, which then replies with an indication of its status – for instance whether or not the page is accessible. If a server decides that the requested page should be moved elsewhere it will use one or more 3xx redirect response codes – some indicate permanent removal (301), while others can indicate temporary changes (302, 307).

Redirects may go astray, for instance if the original URL expires and is bought up by domain hunters to make money off it – in such an instance, redirection could occur to an irrelevant destination and it is therefore essential that external pages are regularly reviewed to ensure none have been directed in an inappropriate direction.

Ahrefs’ Site Audit tool can assist in this effort by alerting you of pages that return 3xx redirect responses (i.e. 302, 303 or 307) while still receiving organic search traffic. To do this, navigate to the Overview report and filter by organic sessions for “pages that are receiving 301 redirects”, after which a list should appear of redirected external URLs with their final destinations; should any be discovered then replacement should occur immediately by switching back to their original links.

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